Experience​

Haddad Brands | Senior Associate Package Designer | March 2025 - present

• Conduct market research and develop concept recaps to inform new, innovative, and on-trend packaging initiatives

• Manage print production workflows and assist in designing cost-effective hang tags and structural packaging across seasons

• Update artwork, copy, and production files based on cross-functional feedback

• Partner with global vendors on pricing, materials, and submit approvals; troubleshoot production and approval issues

• Review digital/physical submits for color, substrate quality, layout, and finishes

• Track development progress and ensure seasonal deadlines are met by identifying and resolving risks

• Maintain brand consistency across high-volume retail packaging executions

• Design and execute packaging systems for global brands, including Levi’s, Nike, Converse, Hurley, and Huggies

Generation Love Clothing | Junior Graphic Designer | Jan 2024 - March 2025

• Designed branded marketing materials and visual assets across digital channels

• Partnered with the Social Media Manager to design cohesive social media content aligned with brand strategy

• Designed email marketing campaigns and delivered production-ready assets

• Color corrected and retouched on-model and product images

• Managed image workflows, including reviewing, resizing, and organizing digital assets

• Conceptualized and designed digital creatives for website updates and advertising campaigns

• Ensured brand continuity with garments, lighting, and color consistency

• Supported end-to-end photoshoot production, including planning, on-set coordination, and asset execution

Century 21 Stores | Graphic Designer | March 2023 - Oct 2023

• Collaborated with the VP of Marketing and Art Director to drive key initiatives and brand projects

• Conceptualized and designed high-impact marketing signage, wayfinding solutions, and wall decals for in-store and back-of-house

• Contributed to the successful rebranding of the Century 21 Stores

• Designed and delivered compelling email marketing campaigns weekly

• Led development of cohesive branding for events, including logos, signage, digital advertisements, email marketing, and website assets

• Assisted in photoshoot planning and styling

• Partnered with the Social Media Manager to develop and implement content initiatives across platforms

WestFair Communications | Art Director | Oct 2020 - March 2023

• Collaborated with editorial leadership on business and lifestyle magazine design and content curation

• Directed weekly production of a digital Business Journal, overseeing research, organization, and layout design, and final delivery

• Contributed to a major magazine rebrand, elevating it into a business–lifestyle publication

• Designed promotional materials, in-house advertising, sales collateral, and custom client-specific advertisements across digital and print

• Designed weekly email newsletters and supported social, marketing, and event initiatives

• Managed daily website updates to maintain fresh, on-brand content

Cottages & Gardens Magazine | Design Intern | Jan 2019 - Aug 2019

• Collaborated directly with the Art Director to support editorial design and production workflows

• Contributed to designing editorial layouts for the Connecticut, New York City, and Hampton editions

• Conducted thorough research and meticulously organized photographs to enhance visual elements