Experience​

Haddad Brands | Senior Associate Package Designer | March 2025 - present

• Conduct market research and develop concept recaps for new packaging ideas

• Support print production workflows and assist in designing cost-effective hang tags and structural packaging

• Update artwork, copy, and production files based on cross-functional feedback

• Partner with vendors on pricing, materials, and submit approvals; troubleshoot production and approval issues

• Review digital/physical submits for color, substrate quality, and finishes

• Track development progress and ensure seasonal deadlines are met by identifying and resolving risks

• Maintain brand integrity while delivering on-brand, cross-category packaging solutions

• Worked on packaging and design projects for prestigious global brands, including Hurley, Levi’s, and Huggies

Generation Love Clothing | Junior Graphic Designer | Present

• Create branded materials and marketing assets.

• Collaborate directly with the Social Media manager to design social media assets

• Execute email design layouts and provide assets for scheduling.

• Color correct and retouch garments on-model and product images.

• Review, resize, and file images

• Conceptualize and craft digital assets for website and advertisements.

• Ensure brand continuity with garments, lighting, and color consistency.

• Support all-around photoshoot production​​

Century 21 Stores | Graphic Designer | 2023

• Collaborated closely with the VP of Marketing and Art Director to drive project initiatives

• Conceptualized and crafted high-quality marketing signage, wayfinding solutions, and wall decals for in-store and back-of-house

• Contributed to the successful rebranding of the Century 21 Stores

• Designed and delivered compelling email newsletters weekly

• Led the development of cohesive brand elements for events, including logos, signage, digital ads, emails, and website signage

• Assisted in photoshoot planning and styling

• Worked with the Social Media Manager to strategize and implement content plans​

WestFair Communications | Art Director | 2020-2023

• Collaborated with editorial leadership on business and lifestyle magazine design and content curation

• Led weekly production of the digital Business Journal, including research, organization, and layout

• Contributed to a major magazine rebrand, elevating it into a business–lifestyle publication

• Created promotional materials, in-house ads, sales collateral, and client-specific advertisements

• Designed weekly email newsletters and supported social, marketing, and event initiatives

• Updated the company website daily to maintain fresh, on-brand content​

Cottages & Gardens Magazine | Design Intern | 2019

• Worked directly with the Art Director

• Contributed in designing editorial layouts for the Connecticut, New York City, and Hampton editions

• Conducted thorough research and meticulously organized photographs to enhance visual elements